The power of an omnichannel supply chain: spotlight on four key benefits

FM Logistic surveyed companies within the Consumer Goods, Retail, and Beauty & Luxury sectors, examining how advancements in omnichannel supply chains improve customer experiences. Let’s delve into the main advantages of an omnichannel supply chain.

One of the most significant changes in recent years is the shift toward omnichannel retailing, where businesses seamlessly integrate multiple sales channels, both online and offline, to provide a unified shopping experience. To continue delivering a good customer experience across sales channels, companies must shape their supply chain accordingly. This is challenging, yet it offers a multitude of advantages.

An omnichannel supply chain allows retailers to enhance customer experience across all channels through seamless delivery and returns, faster delivery, order tracking and consistent information.

For 62 % of companies, an omnichannel supply chain helps improve customer experience through faster delivery

Omnichannel logistics provides real-time inventory visibility, optimised stock levels, accurate demand forecasting and planning. In addition, the centralisation of inventory in strategic locations facilitates stock management.  

60 % of companies stated that an omnichannel supply chain ensures efficient stock management

Inventory optimisation, flexibility in order fulfilment, and enhanced resource utilisation can help companies improve their operational efficiency. This improved efficiency can lead to cost savings and better use of resources. 

48 % of companies believe that an omnichannel supply chain results in seamless order preparation and delivery

Companies that successfully implement an efficient omnichannel supply chain gain a competitive edge and are better positioned to capture market opportunities. They are likely to see an increase in sales and revenues, gain valuable insights into consumer behaviour thanks to better data collection and analysis, and ultimately better satisfy their customers. 

For 44 % of companies, omnichannel logistics allow access to all customer data on a single platform 

Embracing an omnichannel supply chain greatly enriches the customer experience while enhancing inventory management and operational efficiency. This approach guarantees a smooth shopping experience across all platforms, resulting in heightened customer satisfaction and loyalty. Moreover, it optimizes inventory levels and streamlines order processing, not only reducing expenses but also strengthening competitive advantage. These combined advantages underscore the critical role of an omnichannel strategy in contemporary business triumph. By recognizing the perks of an omnichannel supply chain, businesses can position themselves for success in an increasingly intricate and competitive market landscape. Explore further insights on omnichannel supply chain by accessing the report “Navigating the omnichannel revolution.”

FM Logistic surveyed 105 respondents across three sectors – Consumer goods (36), Retail (49), Beauty & luxury (20) – based in India (37), France (36) and Poland (32).